healthy?...you make the choice

I want to talk a little, about the difference between being health conscious , and being , well, anti-natural.
This doesnt make a-lot of sense to you now, but hopefully I will fix that.
Here at my place of employment, they do what they can to try and promote a more healthy snacking lifestyle. we have granola bars instead of a candy. ( and not the cheap kind either, these are the kind you would get at your upscale organic health foods store) we have fresh organic fruit delivered weekly, and do have potato chips, but they are the Terra Brand Chips that are actually dried yams, taro and yukon potatoes.
Yes, these are better then a bag of doritos, but this isnt what I am talking about. Let me dive a little deeper.
We have a array of sparkling waters, V8, and then we have, what this is all leading towards.... Talking Rain juice.
Now, what caught my eye about this bit of beverage, was the BIG BOLD LETTERING that read: 0 carbs, 0 calories. in small lettering, it read "does not contain any fruit"
This intrigued me to look on the back of the bottle to the ingredients to see exaclty what is in this fruity drink. The first few were chemicals I knew, splenda, potassium bensonate, water. then there were a few I didnt know, but figured they were needed for something. Then, almost last, was "natural flavors"
My question is...... exactly WHERE is this natural flavor coming from?? natural flavor from splenda, citric acid, vitiman A and water???? The particular brand I was drinking was strawberry-kiwi. No fruit juice or fruit, but it has natural flavor, yet doesnt have calories or carbs. It tasted like crappy kool aid, and personally, I think I will take my chances with a coke. At least I know where I stand with it.