paying more attention

So Iv'e had the game Splinter Cell Chaos Theory for some time now. I took a summer break from playing it, just because of moving and troubles with my DVD /CD ROM, and time in general. So I picked it up again and have been playing almost nightly. There are objectives/opportunities where I need to hack into a computer, and before I get to the terminal, there are screen savers running on the computers. On the screen savers are various adverts for movies or show's, most of which I never pay attention to because I thought they were just put there for effect, meaning nothing. BUT how wrong I was, because much to my surprise, the screen saver was for Transporter 2, opening September 2nd. The other one was a billboard in a green house up on the wall, and it was for Supernatural on the WB. Both of these I now know are real show's, because I have seen the adverts for them. I was surprised, and on a new mission, to pay very close attention to the background of my games to see what else I may discover. If I would have really been paying attention, I would have know months in advance of a fall show coming to the WB. There have also been adverts for AXE soap. All of these I have found to be an interesting way of marketing and I will now be looking between the lines to see what else I can find.